The Big Picture:

DigiSay is the biggest MCN (Multi-Channel Network) in Egypt and the 3rd largest in the Middle East. Right now we are transforming ourselves into a digital media company (including: production, marketing and distribution of digital media). Our overall objective is to become the biggest digital media company in the EMEA region.

We are a content network that has been pioneering and evolving in the content distribution space for our partners since 2011. As an integrated content distribution network we are continuously evolving our offering and our team with a firm belief that diversity of talent delivers diversity of ideas and values.

We are privileged to partner with a group of content partners and platforms that are considered household brands both local and global, including: YouTube, Facebook, Anghami and a variety of TV networks, production companies, artists and online creators.

About The Role:

A Content Strategist is responsible for working with a team of Content Creators to come up with unique content ideas for publication across online or digital platforms. And responsible for overseeing and executing content strategy. You need creative vision, collaboration skills, the ability to understand and work with stakeholders, and the ability to see the big picture for DigiSay and clients. The Content Strategist is accountable to deliver content that is engaging, meet KPIs, metrics, and drive revenue through content.


  • Working with editors, writers, producers, project managers and other team members to produce content
  • Researching and staying up to date on the latest developments in terms of search engine optimization, content trends and consumer behavior to ensure content is relevant and appealing
  • Ensuring consistency across all content, from websites to social media channels and videos
  • Maintaining a calendar of project deadlines and content launch dates
  • Develop and implement content strategies for DigiSay and clients
  • Develop concepts of outstanding quality for interactive/web, print, broadcast from concept to production (storytelling), either collaboratively or independently
  • Writes content that help to build awareness of client brands, products and product benefits and help to stimulate sales and strives for excellence in concept/copy, helping agency to gain recognition for excellent work in ad agency and business communities
  • Tracks consumer and content analytics and generates reports and presentations
  • Assists in writing and proofing proposals
  • Conduct the copywriting and messaging for each touchpoint of the accounts assigned to, including integrated marketing campaigns, TV/video scripts, websites, email blasts, blogs, ad campaigns, and other strategies.


  • Bachelor’s degree in marketing, communications or related field; or equivalent in experience
  • 3-5 years in marketing experience
  • Accountable, innovative and creative, bringing new ideas and technology to the table for implementation of content strategies
  • Understands user experience and usability, accessibility, writing for the web and meeting user needs with content
  • Expertise in the ever-changing social media landscape, and provide strategic input for client and agency marketing plans
  • A creative problem solver that can multi-task and juggle several projects at a time
  • Excellent planning and organizational skills
  • Strong interpersonal skills, team building and collaboration
  • Works well under pressure in a fast-paced digital environment
  • Excellent verbal communication and presentation skills
  • Excellent written communication skills, including writing, editing, and proofreading
  • Computer proficiency with Excel and Word
  • Talent, drive and ability to work independently and in team settings