DigiSay

Responsibilities

Typical responsibilities of a press and media relations officer include:

  • Answering inquiries from the press or other media representatives
  • Writing and distributing press releases and news reports
  • Developing media contacts
  • Monitoring media coverage on company-related topics
  • Attending press conferences and media interviews
  • Keeping up-to-date with all issues that affect the company or organization
  • Moderate Facebook group account and other communities on social media platforms
  • Manage post-approval requests, approve the right members, delete spam comments, and keep the conversation flowing
  • Plan and moderate a monthly Q&A with Leading experts from the news industry in MENA.

Skills

Press and media relations officers must have:

  • Excellent communication skills, both written and oral
  • Strong organizational skills
  • Strong writing skills in both English and Arabic
  • Excellent knowledge of the national and regional media
  • The ability to work well under pressure
  • The ability to work to tight deadlines
  • The ability to work well as a team
  • The ability to work using own initiative
  • Close attention to detail
  • Build and execute social media strategy through research, benchmarking, messaging, and audience identification
  • Write, develop, and strategize online content production and scheduling
  • Assist with crisis management, bad reviews, and negative news communications
  • Generate, edit, publish and share content daily (original text, images, video, and HTML)
  • Moderate user-generated content and messages appropriately, based on company and community policies
  • Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes

Qualifications:

  • Bachelor's Degree in Communications, Journalism, Public Relations or related field.
  • 1-3 years experience working in a Media Relations role or in Public Relations.
  • Management experience preferred.
  • Must possess excellent oral, written, and interpersonal communication skills with strong writing and editorial abilities.
  • Highly organized with the ability to multitask.
  • Working knowledge of Microsoft Word, PowerPoint, Excel, internet, wire services, media monitoring software, and other public relation tools.
  • Must possess strong project management skills.
  • Must be able to meet tight deadlines and execute flawlessly on projects in a fast-paced, often pressured environment and see a project through to completion.
  • Must have the ability to be an influential communications consultant within the organization.
  • Strong familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.)
  • Understanding of social media metrics; able to interpret the results and take action to increase the effectiveness of social media campaigns
  • Strong written and verbal communication skills