About the Market Research Analyst position

We are looking for a Market Research Analyst with an eye for detail and methodical style, to survey customer preferences and other data as customers make product design decisions, pricing decisions, and promotion decisions. A successful market researcher will be able to analyze autonomously qualitative trends, data, strategies, and competition. Their aim from this analysis will be to increase competition.

Market Research Analyst responsibilities are:

  • Collection of data on consumers, competitors and marketplace

  • Consolidation of information into actionable items, including reports and presentations

  • Clear understanding of business objectives

  • Design surveys to discover prospective customers’ preferences

  • Compile and analyze statistical data using a variety of modern and traditional methods to collect said data.

  • Perform valid and reliable market research SWOT analysis

  • Interpret data

  • Formulate reports

  • Make recommendations

  • Catalogue market research findings in databases

  • Provide competitive analysis on the market offerings of various companies, identify market trends, pricing/business models, sales and methods of operation of companies.

  • Evaluate releases to ensure correctness of program methodology, ket data, and angle of release.

  • Be well informed on trends of market, other party research, and ensure implementation of best practices.

Market Research Analyst requirements are:

  • Proven experience in the field of market research

  • Ability to multitask

  • Ability to interpret large amounts of data

  • Excellent communication and presentation skills

  • Exceptional knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office

  • Acumen of web analytics, search engines, and business research tools.

  • Familiarity with CRM programs

  • Working knowledge of methods of data collection (polls, focus groups, surveys etc)

  • Data warehousing, modeling, and mining knowledge at a working level or above

  • Great analytical and critical thinking skills

  • BS degree in Statistics, Marketing or related field